Field Labor Expo

Field Labor Expo

SITUATION To build product knowledge and excitement for the 2014 holiday season, Microsoft held its annual FLX for Mosaic event for the company’s key market ambassadors, specialists and product leaders. Microsoft needed to reinforce priorities for all of the company’s...
Microsoft Surface Pro 3 Launch Training

Microsoft Surface Pro 3 Launch Training

SITUATION Microsoft was preparing a national launch of its highly anticipated Surface Pro 3 (SP3). While the company had already realized tremendous success in the tablet market, it sought to create a unique position for the SP3 as a bridge product between traditional...
Best Buy’s Connections

Best Buy’s Connections

SITUATION Best Buy was experiencing increased product returns of television services packages, which were sold in its stores by third party personnel. Over a two-year period, the company saw a 150 percent increase in customer returns, refund demands, and cancellations...
Kellogg’s Improved Communication

Kellogg’s Improved Communication

SITUATION Kellogg Company was experiencing nationwide communication inefficiencies between its field sales division and corporate offices. Specifically, Kellogg’s ordering and processing systems were inexplicably slow, leading to a significant loss in order processing...